Speaker update, 2 October 2026: Confirmed speakers: Sofie Voss and Amberley Shermon-Jones. Chair: Dr Faye Taylor.

Choice architecture, default settings, timely feedback and messages about social norms can encourage travellers to select options with lower environmental impacts. This webinar critically examines the evidence for such interventions in tourism and hospitality. It considers where behavioural nudges are effective, how outcomes should be measured and when persuasive design becomes manipulation. The session will distinguish changes in stated intention from verified changes in behaviour and environmental performance, with attention to whether effects persist after an intervention ends.

Chaired by Faye Taylor, convened by Prof. Eugenia Wickens.