The Smart Tourism Revolution: AI, E-Tourism, and the Future of Personalised Travel Experiences

This webinar examines the structural impact of advanced data analytics, artificial intelligence, and mobile connectivity on the travel industry. It explores why the transition to a dynamic "Smart Tourism" paradigm has become necessary for destinations seeking to optimise resource allocation and visitor flows. The academic contribution will frame the theoretical models of "real-time tourism", arguing that destination marketing organisations must transition into active, data-driven curators of the end-to-end visitor experience. The practitioner contribution will focus on organisational realities, demonstrating how global travel platforms use predictive analytics, digital identities, and seamless mobile ecosystems to eliminate friction across the physical journey. The session is part of the Scholardemia Research-to-Practice Webinar Series, pairing academic insight with professional experience through two short presentations and a moderated discussion. Attendees will discover how robust public-private partnerships can enhance economic efficiency while elevating customer satisfaction. Speakers: To be confirmed. Format: 5-minute introduction, 15-minute academic presentation, 15-minute practitioner presentation, and 15-minute moderated discussion/Q&A. Scheduled as a 60-minute session at 10:00 UTC. Please check your local time zone when registering.