High Tech, High Touch: AI and the Future of Luxury Service

This webinar examines the forefront of tech-enhanced hospitality. It explores why balancing the operational efficiency of advanced digital systems with the warmth of authentic, personalised human connection has become a challenge for modern accommodation providers. The academic contribution will frame the research models, exploring how virtual channels, digital referrals, and automation dominate modern tourism ecosystems and alter consumer expectations. The practitioner contribution will focus on organisational realities, illustrating the complexities of retrofitting legacy luxury brands with Internet of Things (IoT) infrastructure and cloud-based property management systems. The session is part of the Scholardemia Research-to-Practice Webinar Series, pairing academic insight with professional experience through two short presentations and a moderated discussion. Attendees will learn how to deploy frictionless technology that reduces administrative bottlenecks and empowers frontline staff with real-time, data-driven guest insights. Speakers: To be confirmed. Format: 5-minute introduction, 15-minute academic presentation, 15-minute practitioner presentation, and 15-minute moderated discussion/Q&A. Scheduled as a 60-minute session at 10:00 UTC. Please check your local time zone when registering.