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Journal On Tourism & Sustainability

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Article recordVersion of recordOpen accessJuly 10, 2026

Walking motivations and spending distribution along a revived medieval pilgrimage route

Pilgrimage routes blend religious, cultural, and recreational travel in ways standard tourism statistics separate poorly. Using route-registration data and exit surveys from 2,100 walkers, we segment motivations and spe…

Contributors

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  • Loretta Collaborator

    Institute for Destination Studies

Abstract

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Pilgrimage routes blend religious, cultural, and recreational travel in ways standard tourism statistics separate poorly. Using route-registration data and exit surveys from 2,100 walkers, we segment motivations and spending patterns along a revived medieval route. Recreational walkers outspend religious pilgrims by 40 per cent but concentrate in fewer towns; mixed-motivation walkers distribute spending most evenly. Route managers can rebalance economic benefit with staged credential incentives.

Keywords

pilgrimage routesvisitor segmentationrural economiescultural routes

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