Creative tourism offers visitors the opportunity to develop their creative potential through active participation in experiences that are characteristic of the destinations' cultures. This study main goal is to propose a governance model that might contribute to the sustainable development of Barcelos, as a creative tourist destination, that is part of UNESCO creative cities network. Regarding the research methodology, it was done a literature review on the subject under study, and a primary data collection through semi-structured interviews to ten managers of Destination Management Organizations (DMO), in Portugal. It is argued that the role of stakeholders and DMOs digitization process emerge as key factors to implement a smart governance model in tourist destinations. It might be concluded that Barcelos needs to implement a smart governance structure (including digitization and involving all stakeholders) to achieve this study goal.