Publications

Journal of Sustainable Tourism· Jun 24, 2026

How tour guides shape value co-creation for sustainability in guided tourism: a contagion perspective on climate and trait cynicism

Drawing on social contagion theory, this study conceptualizes value co-creation in group tours as a situational and episodic contagion process, operating in socially intensive yet temporally bounded contexts with limited normative stabilization. Across four complementary studies, including a field experiment and three scenario-based experiments, results show that tour guides’ value co-creation behaviors significantly

Advances in Hospitality and Tourism Research (AHTR)· Jun 18, 2026

Enhancing Quality Management Information in Hospitality Industry Under AMO Model: The Mediating Effect of Technology Adoption

This paper provides an empirical study to explore the mediating effect of technology adoption on the relationships between Human resource management practices under AMO model and Quality management information in hospitality industry. PLS-SEM technique was applied to analyse data collected from 120 hotels in Vietnam. Bootstrapping was run to check the direct and indirect effect of the interplays. Our finding shows th

Journal of Hospitality & Tourism Research· Jun 18, 2026

EXPRESS: Customer Positive Expression and Employee Behavioral Responses in Hospitality: The Role of Self-Consciousness and Career Orientation

In today’s dynamic tourism and hospitality sector, the relationship between customers and frontline employees plays a decisive role in organizational success. This study applies self-awareness theory to delineate the dual pathways through which customer positive expression influences employees’ organizational behavior and personal development. Using a dual-method design, we conducted an online experiment with 708 par

Journal of Travel Research· Jun 15, 2026

Biodiversity Risk and Liquidity in Global Tourism Firms

This paper examines how biodiversity risk influences liquidity in global tourism firms and how institutional environments shape this relationship. Using a panel of 1,247 firm-year observations across 27 countries from 2000 to 2022, we find that biodiversity risk is positively associated with firms’ cash holdings, consistent with a precautionary liquidity motive under ecological uncertainty. Dynamic panel data specifi

Tourism Management· Jun 15, 2026

Cross-role transfer of artificial intelligence capabilities: The impact of generative artificial intelligence on Airbnb listing demand

Journal of Hospitality Marketing & Management· Jun 15, 2026

The AI disruption paradox: when technological threats stimulate green service innovation through employee crafting

Although research has shown increasing interest in employee innovation amid technological change, the influence of AI disruption threat on green service innovative behavior remains underexplored, particularly regarding the underlying mechanisms and boundary conditions. Drawing on event system theory, this study develops a moderated mediation model in which green crafting serves as a mediator between AI disruption thr

Tourism Management Perspectives· Jun 14, 2026

Exploring environmental value in religious tourism: The impact of templestay on well-being and environmentally responsible behavior

Journal of Hospitality Marketing & Management· Jun 14, 2026

From green business strategy to green functional benefits: the roles of green technology, supply chain management, stakeholder engagement, and eco-friendly image in green lodging hotels

This study examines the managerial perspective on green business strategy and its impact on hotels’ green functional benefits through the adoption of green technology, green supply chain management, and stakeholder engagement. Moreover, this study examines the eco-friendly images of hotel employees in relation to green functional benefits. A total of 465 data samples were gathered from hotel staff using questionnaire

Journal Of Vacation Marketing· Jun 11, 2026

Understanding different generations’ cruise experiences and well-being from a future time perspective

The notion of travel experience has been widely studied; however, little effort has been invested in understanding generational preferences for cruise experiences and cruisers’ happiness in relation to future time. This study thus examined generational effects on travel experiences and happiness derived from cruise travel based on a future time perspective (FTP). This lens offers a theoretical framework with which to

Tourism Management· Jun 10, 2026

Investing in intelligence: AI human capital, wage inequality, and firm value in tourism, travel and hospitality

Grounded in resource-based view and tournament theory, this study examines how AI human capital (AIHC) is associated with wage inequality and firm value in tourism, travel, and hospitality (TTH). Using an unbalanced panel of 1206 UK listed TTH firms comprising 7539 firm year observations from 2018 to 2024, we estimate internal instrument two step system GMM models with Windmeijer corrected standard errors. Findings i

Journal of service management· Jun 7, 2026

An empirics-first approach to problem formulation in service research: an illustration using the Cynefin framework

Purpose Although service research is an applied discipline, much of the field has emphasized confirmatory inquiry in relatively ordered settings. While such research remains valuable, it is often less well suited to emerging, relational and poorly understood service phenomena. This article therefore argues for an empirics-first approach to problem formulation in service research. Design/methodology/approach Drawing o

Tourism Management· Jun 5, 2026

Electricity and water consumption patterns in hotels: The role of occupancy rates