International Journal of Hospitality Management· Mar 25, 2026
Sustainable luxury perceptions in hotels: Integrating balance and complexity theories
Research remains divided regarding consumer perceptions of sustainable luxury, with past studies yielding inconclusive and/or contradicting results. By integrating Heider’s Balance Theory with Complexity Theory, we adopt a novel approach in research and examine the combinations of important factors shaping guest perceptions of the luxury-sustainability nexus. Data was analysed using fuzzy-set Qualitative Comparative
Q1OA · hybrid