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Hotel Attributes Influencing International Tourists’ Satisfaction and Loyalty

Article by Rojan Baniya, Prajwal Thapa. Published July 5, 2017.

Rojan Baniya, Prajwal Thapa

Published: July 5, 2017Pages: 44-61DOI: 10.3126/jthe.v7i0.17689Cited by 5 · Crossref
Open AccessPeer Reviewed

Hotel Attributes Influencing International Tourists’ Satisfaction and Loyalty

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Abstract

This study investigates the influence of hotel attributes on satisfaction of 119 international tourists visiting to Nepal. It further analyzes the effect of satisfaction from hotels on revisit intention and recommendations by international tourists. 119 international tourists visiting to Nepal participated in the study. Correlation and multiple regression analyses were conducted to test hypotheses. Our result shows that among various hotel attributes, service quality and room & front desks plays significant role in satisfaction of international tourists. The other attributes like security, business facility, value, food and recreation and security were found to beinsignifi cant. Furthermore, satisfaction was found to be Significant predictor of both attitudinal loyalty i.e. intentional loyalty and behavioral loyalty i.e. revisit intention. There are lots of practical and research implications of the findings like it’s a lesson for Nepal Tourism Board, Hotel Association of Nepal and other related stakeholders. It guides them as where to focus their energy in terms of generating satisfaction and loyalty from international tourists in case of hotel service.

Article Details

Journal
Journal of Tourism and Hospitality Education
Issue
Volume 7, Issue vol-7-2017, 2017
Section
Articles
Pages
44-61
DOI
10.3126/jthe.v7i0.17689
Published
July 5, 2017
Canonical URL
https://scholardemia.com/workspace/jthe/article/hotel-attributes-influencing-international-tourists-satisfaction-and-loyalty

References

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