Skip to content
Articles

Prospects of Creating Memorable Experience in Nepalese Tourism and Hospitality Industry

Article by Chanakya P Rijal, Sudip Ghimire. Published May 10, 2016.

Chanakya P Rijal, Sudip Ghimire

Published: May 10, 2016Pages: 40-66DOI: 10.3126/jthe.v6i0.14767Cited by 7 · Crossref
Open AccessPeer Reviewed

Prospects of Creating Memorable Experience in Nepalese Tourism and Hospitality Industry

PDF

Abstract

This paper contributes to explore the concept of experience economy theory of Pine and Gilmore (1998) as a basis for measuring the prospects of creating memorable experience in Nepalese tourism and hospitality industry identifying the key elements of Nepalese tourism and hospitality industry and its dimension based on the four realms of experience as proposed by the author of experience economy theory. For assessing this result, an ethnographic study based on semi-structured interview were conducted with leading professional of Nepalese tourism and hospitality field and also with a visitor. The result of the study has clearly depicted and further elaborated the Nepalese key elements of tourism and hospitality experience, present status, major attributes, underlying anticipation of the industry, illustrating the implication while focused on the various core elements and the indigenous attributes of Nepalese tourism and hospitality industry. However, the results are confined only with the prospects based on the confirmation of the scope in experience economy for this industry with very little focus on the prospects for designing further experience or staging the experience. It has also served as a basis for understanding the emergent theory in experiential consumption of tourism and hospitality services in Nepalese sector that can be applied to the varying stage of development in the promotion and marketing of tourism and hospitality service offering. Consequently, it has also offered a new theoretical direction for tourism and hospitality policy makers, planners as well as a practical insight for the contemporary application of the findings for marketers and decision makers.

Article Details

Journal
Journal of Tourism and Hospitality Education
Issue
Volume 6, Issue vol-6-2016, 2016
Section
Articles
Pages
40-66
DOI
10.3126/jthe.v6i0.14767
Published
May 10, 2016
Canonical URL
https://scholardemia.com/workspace/jthe/article/prospects-of-creating-memorable-experience-in-nepalese-tourism-and-hospitality-industry

References

    APCs: Scholardemia journals do not charge article processing charges (APCs).
    Copyright: © 2016 Asian Institute of Technology & Management (AITM) School of Hotel Management