Nudging for good: Can marketing science and responsible tour operations drive pro-environmental tourist behaviour?

Name: Nudging for good: Can marketing science and responsible tour operations drive pro-environmental tourist behaviour?
Start: 2026-10-30T15:00:00.000Z
End: 2026-10-30T15:45:00.000Z

Friday, 30 October 2026

Can prompts, defaults and social norms support greener travel without manipulating visitors or shifting responsibility onto them?

Speakers

1 listed

Amberley Shermon-Jones

Speaker

Journey Mexico | Costa Rica | Brazil

United Kingdom

Amberley Shermon-Jones is Director of Business Development at Journey Mexico | Costa Rica | Brazil. Her work focuses on travel experiences and partnerships across Latin America. She advocates responsible tourism that supports local economic opportunity and protects the environment and cultural heritage. She joined the Latin American Travel Association committee in 2025.

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