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Global hospitality's path to net positive: Bridging research and reality in sustainable regional development
WebinarOnline

Global hospitality's path to net positive: Bridging research and reality in sustainable regional development

  • 09:00–09:45 UK time45 minutes
  • Online, on Zoom, inside ScholardemiaRegister, then join on this page from 08:50. How to join
  • Convened by Prof. Eugenia WickensOrganised by Scholardemia

What could net positive hospitality mean in practice? This webinar looks at useful measures, local benefits and clear accountability.

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About this event

Speaker update, 2 October 2026: Speakers will be announced once confirmed.
Commercial accommodation businesses depend on regional ecosystems, public infrastructure, skilled labour and the continuing support of host communities. This webinar examines the development of net-positive hospitality as an approach that moves beyond limiting harm towards restoring ecological systems and strengthening local economies. It considers carbon management, water stewardship, biodiversity, decent work and the retention of tourism income within destinations. Particular attention is given to the difference between measurable operational improvement and broad corporate claims that cannot be independently substantiated.
Panellists will evaluate methods for establishing baselines grounded in scientific evidence, examining supply chains and reporting environmental, social and governance outcomes. The discussion will consider how organisational boundaries affect reported results and how operators can account for indirect impacts that occur through energy, food, construction, transport and outsourced services. It will also examine the regional political economy of hospitality by asking who defines sustainability priorities, who receives the benefits of investment and which groups bear environmental or social costs.
Participants will learn how to assess institutional claims against transparent evidence, realistic timescales and clearly defined responsibilities. The session will introduce practical questions for identifying greenwashing, evaluating progress over the long term and designing partnerships among businesses, public authorities and community organisations. By connecting research with operational decision-making, the webinar will help delegates determine whether a proposed initiative creates additional ecological and social value or merely presents existing activity in more favourable language. It will also support more precise dialogue between scholars, practitioners, investors and regional public policymakers during implementation.

How to join

This webinar runs on Zoom. You join it here on Scholardemia, where the meeting opens inside the page with the chat, questions and polls beside it. You do not need a Zoom account or a Zoom link.

  1. RegisterFree, with your Scholardemia account.
  2. Come back on the dayThe room opens at 08:50 on Friday 21 May. We email you reminders with the Join button 24 hours and 1 hour before.
  3. Press JoinSign in with the same account. The meeting opens here, with questions, polls and the group chat beside it.

Use an up-to-date Chrome, Edge, Safari or Firefox. Allow sound when your browser asks, and use headphones if you can.

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Global hospitality's path to net positive: Bridging research and reality in sustainable regional development

WebinarOnlineSession 24 of 29

What could net positive hospitality mean in practice? This webinar looks at useful measures, local benefits and clear accountability.

  • 09:00–09:45 UK time08:00 UTC
  • Online, on Zoom, inside Scholardemia · 45 minutesRegister, then join on this page from 08:50. How to join
  • Convened by Prof. Eugenia WickensOrganised by Scholardemia

About this webinar

Speaker update, 2 October 2026: Speakers will be announced once confirmed.
Commercial accommodation businesses depend on regional ecosystems, public infrastructure, skilled labour and the continuing support of host communities. This webinar examines the development of net-positive hospitality as an approach that moves beyond limiting harm towards restoring ecological systems and strengthening local economies. It considers carbon management, water stewardship, biodiversity, decent work and the retention of tourism income within destinations. Particular attention is given to the difference between measurable operational improvement and broad corporate claims that cannot be independently substantiated.
Panellists will evaluate methods for establishing baselines grounded in scientific evidence, examining supply chains and reporting environmental, social and governance outcomes. The discussion will consider how organisational boundaries affect reported results and how operators can account for indirect impacts that occur through energy, food, construction, transport and outsourced services. It will also examine the regional political economy of hospitality by asking who defines sustainability priorities, who receives the benefits of investment and which groups bear environmental or social costs.
Participants will learn how to assess institutional claims against transparent evidence, realistic timescales and clearly defined responsibilities. The session will introduce practical questions for identifying greenwashing, evaluating progress over the long term and designing partnerships among businesses, public authorities and community organisations. By connecting research with operational decision-making, the webinar will help delegates determine whether a proposed initiative creates additional ecological and social value or merely presents existing activity in more favourable language. It will also support more precise dialogue between scholars, practitioners, investors and regional public policymakers during implementation.

How to join

This webinar runs on Zoom. You join it here on Scholardemia, where the meeting opens inside the page with the chat, questions and polls beside it. You do not need a Zoom account or a Zoom link.

  1. RegisterFree, with your Scholardemia account.
  2. Come back on the dayThe room opens at 08:50 on Friday 21 May. We email you reminders with the Join button 24 hours and 1 hour before.
  3. Press JoinSign in with the same account. The meeting opens here, with questions, polls and the group chat beside it.

Use an up-to-date Chrome, Edge, Safari or Firefox. Allow sound when your browser asks, and use headphones if you can.

Convenor

Prof. Eugenia Wickens

Convenor

OTS Academy

United Kingdom

Professor Eugenia Wickens edits the Journal On Tourism & Sustainability (JOTS) and the Journal of Tourism and Hospitality Education (JTHE), and chairs Scholardemia webinar sessions. Her research covers tourist experience and typologies, tourism routes and rural development, volunteer tourism, and event and cultural tourism. Formerly Reader in Tourism at Buckinghamshire New University, she has helped plan tourism education in Malaysia, Cambodia, Laos, Nepal, Serbia, Greece, Ireland and Turkey.

Scholardemia profileORCIDGoogle Scholar

Organised by Scholardemia.

Committee

Organising Committee

Operational leadership and event delivery team.

Prof. Eugenia Wickens

Convenor

OTS Academy

United Kingdom

Professor Eugenia Wickens edits the Journal On Tourism & Sustainability (JOTS) and the Journal of Tourism and Hospitality Education (JTHE), and chairs Scholardemia webinar sessions. Her research covers tourist experience and typologies, tourism routes and rural development, volunteer tourism, and event and cultural tourism. Formerly Reader in Tourism at Buckinghamshire New University, she has helped plan tourism education in Malaysia, Cambodia, Laos, Nepal, Serbia, Greece, Ireland and Turkey.

Scholardemia profileORCIDGoogle Scholar

Scholardemia

Organizer

Event committee

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Next in this series

All 29 sessions
  1. Fri 28 May09:00Beyond greenwashing: Aligning consumer ethics with corporate sustainability in hospitality marketingSession 25
  2. Fri 4 Jun13:00Climate-resilient tourism: From academic models to on-the-ground innovation in luxury eco-resortsSession 26
  3. Fri 11 Jun09:00Cultural tourism at a crossroads: Authentic Indigenous experiences, commodification and critical dialogueSession 27
  4. Fri 18 Jun09:00The smart tourism revolution: AI, e-tourism and the future of personalised travel experiencesSession 28