WebinarOnline

Crafting unforgettable experiences: The art and science of destination management and stakeholder collaboration

Name: Crafting unforgettable experiences: The art and science of destination management and stakeholder collaboration
Start: 2027-04-16T08:00:00.000Z
End: 2027-04-16T08:55:00.000Z

Friday 16 April 202709:00–09:55 UK time55 minutes
Online, on Zoom, inside ScholardemiaRegister, then join on this page from 08:50. How to join
Noel ScottConvened by Prof. Eugenia Wickens

Explore how evidence, experience design and sustained collaboration can improve visits while respecting everyday life.

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Speakers

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Prof. Noel Scott

Presenter

Edith Cowan University

Scholardemia profile

Scholardemia

Crafting unforgettable experiences: The art and science of destination management and stakeholder collaboration

WebinarOnlineSession 19 of 29

Explore how evidence, experience design and sustained collaboration can improve visits while respecting everyday life.

Friday 16 April 202709:00–09:55 UK time08:00 UTC
Online, on Zoom, inside Scholardemia · 55 minutesRegister, then join on this page from 08:50. How to join
Noel ScottConvened by Prof. Eugenia Wickens

About this webinar

Speaker update, 2 October 2026: Noel Scott is confirmed as the academic speaker. The industry speaker will be announced once confirmed.

Memorable destination experiences emerge through interactions among transport, public space, hospitality, cultural interpretation, information and encounters with other people. This webinar connects research on attention, emotion and memory with practical destination management. It examines how expectations are formed before arrival, how significant moments occur during a visit and how later recollection shapes advocacy or return. Experience design will be considered within the wider social and environmental setting of a destination rather than as a sequence controlled by one commercial provider.

Panellists will analyse collaboration among municipal authorities, businesses, community organisations and cultural institutions. The discussion will consider shared objectives, unequal influence, conflicting interests and mechanisms for resolving disagreement. It will ask who defines a desirable visitor experience and whether that definition supports resident life, accessibility and cultural integrity. Attention will also be given to operational handovers between organisations, since failures in transport, information or public services can shape the whole journey even when individual hospitality providers perform well.

Participants will learn to map the complete experience, identify critical interactions and select measures that connect visitor response with destination outcomes. They will consider qualitative feedback, behavioural evidence and indicators of resident value and environmental care. The webinar will also provide questions for testing whether collaboration has clear authority, resources and accountability. Delegates will leave able to design coherent experiences while recognising that a destination is first a place of everyday life and that memorable tourism should not depend on compromising local access, meaning or wellbeing. This strengthens accountability across destination partnerships.

How to join

This webinar runs on Zoom. You join it here on Scholardemia, where the meeting opens inside the page with the chat, questions and polls beside it. You do not need a Zoom account or a Zoom link.

RegisterFree, with your Scholardemia account.
Come back on the dayThe room opens at 08:50 on Friday 16 April. We email you reminders with the Join button 24 hours and 1 hour before.
Press JoinSign in with the same account. The meeting opens here, with questions, polls and the group chat beside it.

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Speaker and convenor

Prof. Noel Scott

Presenter

Edith Cowan University

Scholardemia profile

Prof. Eugenia Wickens

Convenor

OTS Academy

United Kingdom

Professor Eugenia Wickens edits the Journal On Tourism & Sustainability (JOTS) and the Journal of Tourism and Hospitality Education (JTHE), and chairs Scholardemia webinar sessions. Her research covers tourist experience and typologies, tourism routes and rural development, volunteer tourism, and event and cultural tourism. Formerly Reader in Tourism at Buckinghamshire New University, she has helped plan tourism education in Malaysia, Cambodia, Laos, Nepal, Serbia, Greece, Ireland and Turkey.

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