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The AI-powered hotel: Balancing service delivery, consumer behaviour and sustainability in global hospitality
WebinarOnline

The AI-powered hotel: Balancing service delivery, consumer behaviour and sustainability in global hospitality

  • 09:00–09:55 UK time55 minutes
  • Online, on Zoom, inside ScholardemiaRegister, then join on this page from 08:50. How to join
  • Stanislav IvanovConvened by Prof. Eugenia Wickens

This webinar examines where hotel AI can improve service and resource use, and where privacy, bias and weak oversight create risk.

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About this event

Speaker update, 2 October 2026: Stanislav Ivanov is confirmed as the academic speaker. The industry speaker will be announced once confirmed.
Hotels increasingly use artificial intelligence for demand forecasting, dynamic pricing, guest communication, maintenance, workforce scheduling and energy management. These systems may improve speed, consistency and resource planning, but they can also expose private data, reproduce bias and reduce employee authority. This webinar examines artificial intelligence across service delivery, consumer behaviour and hotel operations. It will distinguish specific applications with measurable purposes from broad claims that present automation itself as evidence of innovation or sustainability.
Panellists will evaluate evidence concerning reductions in energy use, water consumption and food waste. The discussion will consider data quality, baseline selection and whether efficiency gains persist as occupancy or service demand changes. It will also address the energy and water required by digital infrastructure, together with rebound effects that can reduce expected savings. Workforce displacement, workplace monitoring, automated pricing and responsibility for harmful decisions will be examined as governance questions rather than unavoidable consequences of technological adoption.
Participants will gain criteria for assessing proposed systems according to operational value, environmental performance, privacy, fairness and human oversight. They will learn to identify which decisions require human approval, what evidence should be available before procurement and how outcomes should be monitored after implementation. The webinar will also consider correction, appeal and responsibility when systems fail. Delegates will leave able to distinguish beneficial automation from unsupported corporate positioning and to establish governance arrangements that protect guests, employees and environmental commitments throughout the life of a technology investment. This supports responsible adoption throughout procurement, operation, review and eventual replacement.

How to join

This webinar runs on Zoom. You join it here on Scholardemia, where the meeting opens inside the page with the chat, questions and polls beside it. You do not need a Zoom account or a Zoom link.

  1. RegisterFree, with your Scholardemia account.
  2. Come back on the dayThe room opens at 08:50 on Friday 14 May. We email you reminders with the Join button 24 hours and 1 hour before.
  3. Press JoinSign in with the same account. The meeting opens here, with questions, polls and the group chat beside it.

Use an up-to-date Chrome, Edge, Safari or Firefox. Allow sound when your browser asks, and use headphones if you can.

Featured speakers

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Stanislav Ivanov

Speaker

Scholardemia
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The AI-powered hotel: Balancing service delivery, consumer behaviour and sustainability in global hospitality

WebinarOnlineSession 23 of 29

This webinar examines where hotel AI can improve service and resource use, and where privacy, bias and weak oversight create risk.

  • 09:00–09:55 UK time08:00 UTC
  • Online, on Zoom, inside Scholardemia · 55 minutesRegister, then join on this page from 08:50. How to join
  • Stanislav IvanovConvened by Prof. Eugenia Wickens

About this webinar

Speaker update, 2 October 2026: Stanislav Ivanov is confirmed as the academic speaker. The industry speaker will be announced once confirmed.
Hotels increasingly use artificial intelligence for demand forecasting, dynamic pricing, guest communication, maintenance, workforce scheduling and energy management. These systems may improve speed, consistency and resource planning, but they can also expose private data, reproduce bias and reduce employee authority. This webinar examines artificial intelligence across service delivery, consumer behaviour and hotel operations. It will distinguish specific applications with measurable purposes from broad claims that present automation itself as evidence of innovation or sustainability.
Panellists will evaluate evidence concerning reductions in energy use, water consumption and food waste. The discussion will consider data quality, baseline selection and whether efficiency gains persist as occupancy or service demand changes. It will also address the energy and water required by digital infrastructure, together with rebound effects that can reduce expected savings. Workforce displacement, workplace monitoring, automated pricing and responsibility for harmful decisions will be examined as governance questions rather than unavoidable consequences of technological adoption.
Participants will gain criteria for assessing proposed systems according to operational value, environmental performance, privacy, fairness and human oversight. They will learn to identify which decisions require human approval, what evidence should be available before procurement and how outcomes should be monitored after implementation. The webinar will also consider correction, appeal and responsibility when systems fail. Delegates will leave able to distinguish beneficial automation from unsupported corporate positioning and to establish governance arrangements that protect guests, employees and environmental commitments throughout the life of a technology investment. This supports responsible adoption throughout procurement, operation, review and eventual replacement.

How to join

This webinar runs on Zoom. You join it here on Scholardemia, where the meeting opens inside the page with the chat, questions and polls beside it. You do not need a Zoom account or a Zoom link.

  1. RegisterFree, with your Scholardemia account.
  2. Come back on the dayThe room opens at 08:50 on Friday 14 May. We email you reminders with the Join button 24 hours and 1 hour before.
  3. Press JoinSign in with the same account. The meeting opens here, with questions, polls and the group chat beside it.

Use an up-to-date Chrome, Edge, Safari or Firefox. Allow sound when your browser asks, and use headphones if you can.

Speaker and convenor

Stanislav Ivanov

Presenter

Event speaker

Scholardemia profile

Prof. Eugenia Wickens

Convenor

OTS Academy

United Kingdom

Professor Eugenia Wickens edits the Journal On Tourism & Sustainability (JOTS) and the Journal of Tourism and Hospitality Education (JTHE), and chairs Scholardemia webinar sessions. Her research covers tourist experience and typologies, tourism routes and rural development, volunteer tourism, and event and cultural tourism. Formerly Reader in Tourism at Buckinghamshire New University, she has helped plan tourism education in Malaysia, Cambodia, Laos, Nepal, Serbia, Greece, Ireland and Turkey.

Scholardemia profileORCIDGoogle Scholar

Organised by Scholardemia.

Committee

Organising Committee

Operational leadership and event delivery team.

Prof. Eugenia Wickens

Convenor

OTS Academy

United Kingdom

Professor Eugenia Wickens edits the Journal On Tourism & Sustainability (JOTS) and the Journal of Tourism and Hospitality Education (JTHE), and chairs Scholardemia webinar sessions. Her research covers tourist experience and typologies, tourism routes and rural development, volunteer tourism, and event and cultural tourism. Formerly Reader in Tourism at Buckinghamshire New University, she has helped plan tourism education in Malaysia, Cambodia, Laos, Nepal, Serbia, Greece, Ireland and Turkey.

Scholardemia profileORCIDGoogle Scholar

Scholardemia

Organizer

Event committee

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Next in this series

All 29 sessions
  1. Fri 21 May09:00Global hospitality's path to net positive: Bridging research and reality in sustainable regional developmentSession 24
  2. Fri 28 May09:00Beyond greenwashing: Aligning consumer ethics with corporate sustainability in hospitality marketingSession 25
  3. Fri 4 Jun13:00Climate-resilient tourism: From academic models to on-the-ground innovation in luxury eco-resortsSession 26
  4. Fri 11 Jun09:00Cultural tourism at a crossroads: Authentic Indigenous experiences, commodification and critical dialogueSession 27