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Building back better: Destination resilience, service experience and marketing in the face of crisis
WebinarOnline

Building back better: Destination resilience, service experience and marketing in the face of crisis

  • 09:00–09:45 UK time45 minutes
  • Online, on Zoom, inside ScholardemiaRegister, then join on this page from 08:50. How to join
  • Girish PrayagConvened by Prof. Eugenia Wickens

This webinar connects preparedness, service and honest marketing to help destinations recover more fairly after disruption.

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About this event

Speaker update, 2 October 2026: Girish Prayag has accepted in principle, subject to final confirmation of the date. The industry speaker will be announced once confirmed.
Natural hazards, extreme weather, public health emergencies and geopolitical conflict can disrupt tourism infrastructure and local livelihoods with little warning. This webinar connects preparedness, service continuity and marketing across the periods before, during and after a crisis. It argues that recovery should involve more than reopening facilities or restoring visitor numbers. The session will examine whether reconstruction reduces established vulnerabilities, protects affected groups and strengthens the capacity of destinations to respond to future disruption.
Panellists will discuss hazard planning, operational dependencies, backup capacity, financial protection for small businesses and support for displaced workers. The discussion will consider how services can adapt while maintaining safety, accessibility and reliable information. It will also examine the timing and content of destination marketing during recovery. Promotional activity can support livelihoods, but premature campaigns may minimise continuing harm, compete with local needs or invite visitors before essential services and communities are ready.
Participants will learn to assess recovery plans through clear responsibilities, evidence of readiness and the distribution of resources. They will consider how to identify critical services, establish communication thresholds and monitor both economic and social recovery. The webinar will also address community participation and the need to document lessons before institutional attention moves elsewhere. Delegates will leave with a framework for determining whose resilience has improved, which risks remain and whether recovery investment creates a safer and more equitable destination rather than restoring fragile conditions that existed before the crisis. This approach connects immediate recovery decisions with continuing public learning and future preparedness.

How to join

This webinar runs on Zoom. You join it here on Scholardemia, where the meeting opens inside the page with the chat, questions and polls beside it. You do not need a Zoom account or a Zoom link.

  1. RegisterFree, with your Scholardemia account.
  2. Come back on the dayThe room opens at 08:50 on Friday 23 April. We email you reminders with the Join button 24 hours and 1 hour before.
  3. Press JoinSign in with the same account. The meeting opens here, with questions, polls and the group chat beside it.

Use an up-to-date Chrome, Edge, Safari or Firefox. Allow sound when your browser asks, and use headphones if you can.

Featured speakers

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Girish Prayag

Prof · University of Canterbury

Scholardemia
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Building back better: Destination resilience, service experience and marketing in the face of crisis

WebinarOnlineSession 20 of 29

This webinar connects preparedness, service and honest marketing to help destinations recover more fairly after disruption.

  • 09:00–09:45 UK time08:00 UTC
  • Online, on Zoom, inside Scholardemia · 45 minutesRegister, then join on this page from 08:50. How to join
  • Girish PrayagConvened by Prof. Eugenia Wickens

About this webinar

Speaker update, 2 October 2026: Girish Prayag has accepted in principle, subject to final confirmation of the date. The industry speaker will be announced once confirmed.
Natural hazards, extreme weather, public health emergencies and geopolitical conflict can disrupt tourism infrastructure and local livelihoods with little warning. This webinar connects preparedness, service continuity and marketing across the periods before, during and after a crisis. It argues that recovery should involve more than reopening facilities or restoring visitor numbers. The session will examine whether reconstruction reduces established vulnerabilities, protects affected groups and strengthens the capacity of destinations to respond to future disruption.
Panellists will discuss hazard planning, operational dependencies, backup capacity, financial protection for small businesses and support for displaced workers. The discussion will consider how services can adapt while maintaining safety, accessibility and reliable information. It will also examine the timing and content of destination marketing during recovery. Promotional activity can support livelihoods, but premature campaigns may minimise continuing harm, compete with local needs or invite visitors before essential services and communities are ready.
Participants will learn to assess recovery plans through clear responsibilities, evidence of readiness and the distribution of resources. They will consider how to identify critical services, establish communication thresholds and monitor both economic and social recovery. The webinar will also address community participation and the need to document lessons before institutional attention moves elsewhere. Delegates will leave with a framework for determining whose resilience has improved, which risks remain and whether recovery investment creates a safer and more equitable destination rather than restoring fragile conditions that existed before the crisis. This approach connects immediate recovery decisions with continuing public learning and future preparedness.

How to join

This webinar runs on Zoom. You join it here on Scholardemia, where the meeting opens inside the page with the chat, questions and polls beside it. You do not need a Zoom account or a Zoom link.

  1. RegisterFree, with your Scholardemia account.
  2. Come back on the dayThe room opens at 08:50 on Friday 23 April. We email you reminders with the Join button 24 hours and 1 hour before.
  3. Press JoinSign in with the same account. The meeting opens here, with questions, polls and the group chat beside it.

Use an up-to-date Chrome, Edge, Safari or Firefox. Allow sound when your browser asks, and use headphones if you can.

Speaker and convenor

Prof. Girish Prayag

Presenter

University of Canterbury

Scholardemia profile

Prof. Eugenia Wickens

Convenor

OTS Academy

United Kingdom

Professor Eugenia Wickens edits the Journal On Tourism & Sustainability (JOTS) and the Journal of Tourism and Hospitality Education (JTHE), and chairs Scholardemia webinar sessions. Her research covers tourist experience and typologies, tourism routes and rural development, volunteer tourism, and event and cultural tourism. Formerly Reader in Tourism at Buckinghamshire New University, she has helped plan tourism education in Malaysia, Cambodia, Laos, Nepal, Serbia, Greece, Ireland and Turkey.

Scholardemia profileORCIDGoogle Scholar

Organised by Scholardemia.

Committee

Organising Committee

Operational leadership and event delivery team.

Prof. Eugenia Wickens

Convenor

OTS Academy

United Kingdom

Professor Eugenia Wickens edits the Journal On Tourism & Sustainability (JOTS) and the Journal of Tourism and Hospitality Education (JTHE), and chairs Scholardemia webinar sessions. Her research covers tourist experience and typologies, tourism routes and rural development, volunteer tourism, and event and cultural tourism. Formerly Reader in Tourism at Buckinghamshire New University, she has helped plan tourism education in Malaysia, Cambodia, Laos, Nepal, Serbia, Greece, Ireland and Turkey.

Scholardemia profileORCIDGoogle Scholar

Scholardemia

Organizer

Event committee

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Next in this series

All 29 sessions
  1. Fri 30 Apr09:00The evolving tourist: Understanding consumer behaviour and quality management in a digital, globalised marketSession 21
  2. Fri 7 May09:00Placemaking with purpose: Sustainable community planning and tourism geography in the Asian contextSession 22
  3. Fri 14 May09:00The AI-powered hotel: Balancing service delivery, consumer behaviour and sustainability in global hospitalitySession 23
  4. Fri 21 May09:00Global hospitality's path to net positive: Bridging research and reality in sustainable regional developmentSession 24