WebinarOnline

The evolving tourist: Understanding consumer behaviour and quality management in a digital, globalised market

Name: The evolving tourist: Understanding consumer behaviour and quality management in a digital, globalised market
Start: 2027-04-30T08:00:00.000Z
End: 2027-04-30T08:45:00.000Z

Friday, 30 April 2027

Explore how digital platforms shape tourist expectations and how service quality can respond with better evidence and fairer decisions.

Speakers

1 listed

Metin Kozak

Speaker

Professor · Kadir Has University

Türkiye

Metin Kozak is a Professor at Kadir Has University in Istanbul. His research explores tourism marketing and consumer behaviour, including destination benchmarking and sustainability. He holds a PhD from Sheffield Hallam University and is co-editor of Anatolia. His work includes international research partnerships and visiting appointments in Europe, Asia and the United States.

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