Name: Crafting unforgettable experiences: The art and science of destination management and stakeholder collaboration
Start: 2027-04-16T08:00:00.000Z
End: 2027-04-16T08:45:00.000Z

Memorable destination experiences emerge through interactions among transport, public space, hospitality, cultural interpretation, information and encounters with other people. This webinar connects research on attention, emotion and memory with practical destination management. It examines how expectations are formed before arrival, how significant moments occur during a visit and how later recollection shapes advocacy or return. Experience design will be considered within the wider social and environmental setting of a destination rather than as a sequence controlled by one commercial provider.

Panellists will analyse collaboration among municipal authorities, businesses, community organisations and cultural institutions. The discussion will consider shared objectives, unequal influence, conflicting interests and mechanisms for resolving disagreement. It will ask who defines a desirable visitor experience and whether that definition supports resident life, accessibility and cultural integrity. Attention will also be given to operational handovers between organisations, since failures in transport, information or public services can shape the whole journey even when individual hospitality providers perform well.

Participants will learn to map the complete experience, identify critical interactions and select measures that connect visitor response with destination outcomes. They will consider qualitative feedback, behavioural evidence and indicators of resident value and environmental care. The webinar will also provide questions for testing whether collaboration has clear authority, resources and accountability. Delegates will leave able to design coherent experiences while recognising that a destination is first a place of everyday life and that memorable tourism should not depend on compromising local access, meaning or wellbeing. This strengthens accountability across destination partnerships.

Crafting unforgettable experiences: The art and science of destination management and stakeholder collaboration

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