WebinarOnline
Crafting unforgettable experiences: The art and science of destination management and stakeholder collaboration
- 09:00–09:45 UK time45 minutes
- OnlineJoining link to be confirmed
- Noel ScottChaired by Prof. Eugenia Wickens
Explore how evidence, experience design and sustained collaboration can improve visits while respecting everyday life.
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About this event
Speaker update, 2 October 2026: Noel Scott is confirmed as the academic speaker. The industry speaker will be announced once confirmed.
Memorable destination experiences emerge through interactions among transport, public space, hospitality, cultural interpretation, information and encounters with other people. This webinar connects research on attention, emotion and memory with practical destination management. It examines how expectations are formed before arrival, how significant moments occur during a visit and how later recollection shapes advocacy or return. Experience design will be considered within the wider social and environmental setting of a destination rather than as a sequence controlled by one commercial provider.
Panellists will analyse collaboration among municipal authorities, businesses, community organisations and cultural institutions. The discussion will consider shared objectives, unequal influence, conflicting interests and mechanisms for resolving disagreement. It will ask who defines a desirable visitor experience and whether that definition supports resident life, accessibility and cultural integrity. Attention will also be given to operational handovers between organisations, since failures in transport, information or public services can shape the whole journey even when individual hospitality providers perform well.
Participants will learn to map the complete experience, identify critical interactions and select measures that connect visitor response with destination outcomes. They will consider qualitative feedback, behavioural evidence and indicators of resident value and environmental care. The webinar will also provide questions for testing whether collaboration has clear authority, resources and accountability. Delegates will leave able to design coherent experiences while recognising that a destination is first a place of everyday life and that memorable tourism should not depend on compromising local access, meaning or wellbeing. This strengthens accountability across destination partnerships.
Featured speakers
NS
Noel Scott
Professor · Edith Cowan University
Crafting unforgettable experiences: The art and science of destination management and stakeholder collaboration
Explore how evidence, experience design and sustained collaboration can improve visits while respecting everyday life.
- 09:00–09:45 UK time08:00 UTC
- Online · 45 minutesJoining link to be confirmed
- Noel ScottChaired by Prof. Eugenia Wickens
About this webinar
Speaker update, 2 October 2026: Noel Scott is confirmed as the academic speaker. The industry speaker will be announced once confirmed.
Memorable destination experiences emerge through interactions among transport, public space, hospitality, cultural interpretation, information and encounters with other people. This webinar connects research on attention, emotion and memory with practical destination management. It examines how expectations are formed before arrival, how significant moments occur during a visit and how later recollection shapes advocacy or return. Experience design will be considered within the wider social and environmental setting of a destination rather than as a sequence controlled by one commercial provider.
Panellists will analyse collaboration among municipal authorities, businesses, community organisations and cultural institutions. The discussion will consider shared objectives, unequal influence, conflicting interests and mechanisms for resolving disagreement. It will ask who defines a desirable visitor experience and whether that definition supports resident life, accessibility and cultural integrity. Attention will also be given to operational handovers between organisations, since failures in transport, information or public services can shape the whole journey even when individual hospitality providers perform well.
Participants will learn to map the complete experience, identify critical interactions and select measures that connect visitor response with destination outcomes. They will consider qualitative feedback, behavioural evidence and indicators of resident value and environmental care. The webinar will also provide questions for testing whether collaboration has clear authority, resources and accountability. Delegates will leave able to design coherent experiences while recognising that a destination is first a place of everyday life and that memorable tourism should not depend on compromising local access, meaning or wellbeing. This strengthens accountability across destination partnerships.
Speaker and chair
Prof. Noel Scott
Speaker
Edith Cowan University
Australia
Noel Scott is an Adjunct Professor at Edith Cowan University and the University of the Sunshine Coast. His research focuses on tourism experiences, destination management and marketing. He applies insights from cognitive psychology to experience design and works with researchers and tourism organisations across the Asia-Pacific region.
Organised by Scholardemia.
Committee
Organising Committee
Operational leadership and event delivery team.
Scholardemia
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Event committee
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Next in this series
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- Fri 7 May09:00Placemaking with purpose: Sustainable community planning and tourism geography in the Asian contextSession 24
- Fri 14 May17:00The AI-powered hotel: Balancing service delivery, consumer behaviour and sustainability in global hospitalitySession 25