WebinarOnline
Crafting unforgettable experiences: The art and science of destination management and stakeholder collaboration
Friday, 16 April 2027
Discover how destination management can combine experience design, evidence and sustained stakeholder collaboration to create memorable visits while respecting resident priorities, accessibility, local complexity and the everyday life of place.
About this event
Memorable tourism experiences rarely emerge from a single attraction or service. They are shaped by transport, public space, hospitality, culture, information and the quality of encounters across an entire destination. This webinar examines how destination management can coordinate these elements, combining the creative work of experience design with systematic evidence about visitors, residents and place.
The session will explore how destinations identify their distinctive qualities without reducing them to simple promotional themes. Research on experience, emotion and memory can inform practical choices about routes, interpretation and service. Yet careful design must leave room for discovery and recognise that visitors interpret the same setting differently according to their interests, abilities and cultural perspectives.
Stakeholder collaboration is essential because no single institution controls the whole visitor journey. The discussion will consider how public agencies, local enterprises, community groups and cultural bodies can establish shared aims while acknowledging unequal resources and influence. Participants will examine facilitation, information sharing and conflict resolution as continuing practices rather than preliminary steps that end when a strategy is published.
Researchers, students, destination professionals and tourism practitioners will gain a framework for connecting imaginative experience design with governance and evaluation. The webinar will ask how success can be judged through resident value, accessibility and long-term care as well as visitor satisfaction. Its aim is to support coherent destinations that welcome guests while retaining the complexity, dignity and everyday functions of place. Continual review can then reveal whether collaboration is improving experiences or merely adding meetings without shared decisions.